Charlottesville, VA, May 6, 2019 — Organic Valley is the latest company to join the growing How2Recycle® label program. Consumers will soon see the label on Organic Valley brand eggs, milk, yogurt, and more in stores soon.
“As a mission-driven company, built on a foundation of environmental stewardship, sustainability and recycling are of the utmost importance to our business and our consumers,” says Jonathan Reinbold, senior manager of sustainability at Organic Valley. “We’re excited to partner with How2Recycle to better inform our consumers of the recyclability and end-of-life realities of our packaging and to further drive sustainability innovation throughout our supply chain.”
How2Recycle is the only North American-based program that offers its corporate members a customized recyclability assessment for each individual package. A package is labeled as either ‘Widely Recycled’ meaning it can be recycled in 60% or more of communities, ‘Check Locally’ meaning it can be recycled in 20-60% of communities, ‘Not Yet Recycled’ meaning either less than 20% of people can recycled that type of package or that it can cause problems in the recycling facility, or it’s labeled ‘Store Drop-Off’ meaning that it can be recycled at grocery and retail stores that accept plastic bags and wraps.
By using the label, brands make it easier for their customers to recycle or otherwise dispose of their packaging when they are finished using it.
“It’s no surprise that a farmer-owned cooperative that has positioned itself as a leader in organic farming also sees the value in transparent labeling for packaging recyclability,” says Kelly Cramer, lead of How2Recycle at the Sustainable Packaging Coalition. “Helping people know exactly how to recycle their packaging is consistent with Organic Valley’s values of keeping things honest and simple, and being thoughtful about sustainability.”
How2Recycle is also unique in that it provides a customized recyclability assessment for each package, and there are thousands of different How2Recycle labels on the market to help address the varied types of packaging in the market today. With each label assigned, How2Recycle provides the member company with insight into how they can improve the recyclability of the package.
ABOUT HOW2RECYCLE
The How2Recycle® label is a U.S. and Canada-based standardized labeling system that clearly communicates recycling instructions to the public. Over 140 brandowners and retailers are members of How2Recycle, and tens of thousands of products carry the How2Recycle label in the marketplace. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info. Companies interested in joining How2Recycle can visit http://www.how2recycle.info/jo... for more information or contact [email protected].
About Organic Valley
Organic Valley is America's largest cooperative of organic farmers and one of the nation's leading organic brands. Organized in 1988, it represents nearly 2,000 farmers in 34 U.S. states and has over $1.1 billion in sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a wide range of organic dairy, eggs and produce. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. For further information visit www.organicvalley.coop.
