H2R in Action

Mattel® Joins How2Recycle

CHARLOTTESVILLE, VA, February 7th — How2Recycle is happy to announce that Mattel is the newest member of its organization. Consumers will soon see the How2Recycle label on new Fisher Price® Wonder Makers™ Design System Build Around Town™ starter kit in stores across the country. The label informs consumers that the inside bag can be recycled at Store Drop-Off (along with plastic grocery bags and dry cleaning bags), and that the outer box can be recycled curbside in most communities across the U.S.

Additional Mattel products will begin to carry the How2Recycle label starting in 2019, including Hot Wheels®, Matchbox®, and Barbie®.

“Toy packaging can often have many pieces and components, making it difficult to know how to recycle properly,” said Caroline Cox, Project Manager, How2Recycle. “Mattel, the company behind many beloved toy brands, is in the position to help their consumers recycle more and more accurately, by clearly communicating how to properly dispose of each component in their package. We’re thrilled to welcome Mattel as the most recent company to How2Recycle.”

The How2Recycle label is the only U.S.-based recycling label that is standardized across all packaging types and is the only label to offer comprehensive instructions on packaging recyclability in an easy to understand format. Thousands of brand name products already use the label and it can be found in retailers in hundreds of stores across the country. The program also provides custom recyclability assessments and offers all members insight into how the packaging may be de-designed to be accepted for recycling curbside in the U.S.

Edena Low, Vice President, Supply Chain Governance, Risk Management, Compliance (GRC) and Sustainability, Mattel states “Mattel is proud to join How2Recycle in educating consumers about how to recycle our packaging. Encouraging our consumers to recycle packaging helps us contribute to a healthier planet and shape a brighter tomorrow for all the children we serve.”


The How2Recycle Label is a U.S.-based standardized labeling system that clearly communicates recycling instructions to the public. Over 100 companies and thousands of name brand products are carrying the How2Recycle label on products. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website atwww.How2Recycle.info.

Companies interested in joining How2Recycle can visit http://www.how2recycle.info/join for more information or contact [email protected].


Mattel is a leading global children's entertainment company that specializes in quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events.


Media Contact:

Anne Elsea
Communications Manager
[email protected]

Anne Elsea

Anne Elsea
Communications Manager

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